EAT BULAGA FRANCHISED AFTER 33 YEARS

When "Eat Bulaga" premiered 33 years ago on July 30, 1979, those who grew up watching the show started chanting "Mula Aparri hanggang Jolo" that eventually evolved into "Mula Batanes hanggang Jolo".

Now for those born later (since 2000 until now), they will be chanting "Mula Pilipinas hanggang Indonesia".

The country's longest running noontime show has started to export their trademark fun and excitement to the world's largest archipelago and the world's largest Muslim nation.  In fact, the Indonesian version of "Eat Bulaga", entitled "Eat Bulaga Indonesia", already started airing last July 16, 2012 over SCTV (Surya Citra Televisi), the number 1 network in Indonesia.

It is interesting to note that it was an SCTV executive Harsiwi Achmad who made an effort to bring "Eat Bulaga" to Indonesia after seeing some episodes on Youtube.  And thanks to a Filipino mediator Gerry de Guzman, who works as Marketing Creative for SCTV, all efforts to import "Eat Bulaga"'s format and bring it to Indonesia was made possible.

So after two weeks, how did "Eat Bulaga Indonesia" fare in the ratings?

The good news is, the Indonesian version did very well in its timeslot.  The show airs at 3:30 pm, Philippine time.  And best of all, it's the number 1 show in the 2-4 pm timeslot besting other shows aired by other Indonesian networks. 

It's also interesting to note that "Eat Bulaga"'s rich history on Philippine television has gotten more interesting with the franchise to Indonesia. It makes them the first Philippine TV show to be franchised internationally by other countries. 

So brace yourselves because sooner or later, other TV shows will follow what "Eat Bulaga" just started.  To "Eat Bulaga", happy anniversary and to "Eat Bulaga Indonesia", keep up the good work!

Terimakasi.